Dynamic Jet Charter, independent private jet charter company.
THE CHALLENGE:
Private jet charter is a hyper-competitive space, with independent charter companies competing against major jet operators and well-established companies.
Dynamic Jet Charter needed a holistic marketing platform that could cut through the competition and strategically reach high-value prospects. At the same time, they needed to project a professional, trusted image to those prospects to create leads.
OUR SOLUTION
We created a strategy with one main goal: to drive leads from qualified prospects. Through this lens, we built:
- A conversion-focused website that made it easy for prospects to view the fleet, routes and take the next step to request a custom quote.
- A high-converting media campaign, including paid search, social media and selected print. Each channel strategically targeted the profiles of private jet consumers in the key locations they serve.
- A cadenced email campaign that communicates timely information to both prospects and existing clients. It covered new route information, on-board catering options, fleet updates and available legs.
THE OUTCOME
We dramatically increased the qualified traffic and overall engagement to their website and social media channels.
We also turned the Dynamic Jet assets into lead generating machines, filling up their schedules and doubling revenue.
