Social media is a great way to create community. Keeping up with friends, sharing special moments, and following favorite brands all help us stay connected and in the know. But social media isn’t limited to friends and family. It’s also an excellent tool for building a business and maximizing engagement. By creating shareable content on your social platforms, you can connect with your audience and foster a strong brand identity.
Tips for Creating Shareable Content for Your Brand
What is Shareable Content?
Like, share, and follow, shareable content consists of posts, stories, videos, images, and updates that consumers and followers find worthy of sharing with others. When you post on social media, you allow your viewers to reshare what you upload. The more people share your posts, the more your posts are viewed by a wider network of potential clients. This simple process helps you maximize your engagement with little extra work.
Key Traits of Shareable Content
- Relatable– Having posts that are relatable and easy to connect with makes them more likely to be shared.
- Valuable– Is the information you’re sharing valuable, useful, or unique to your audience?
- Readable– Make sure your content isn’t too complicated or wordy. Shareable content should be simple and easy to read for all.
- Entertaining– Great social media posts are often entertaining, funny, special, and stand out in a crowd.
- Inspirational– Sharing positive, inspiring content can help foster a sense of community with your followers.
Tips for Crafting Engaging Content
- Know Your Audience– Knowing your audience is a major factor in creating shareable content. It will guide what you post, the tone of your message, and how you connect with potential clients. If your audience is made up of mostly families, then family-friendly posts are likely to be reshared by your followers. Conversely, if your followers are more like an exclusive 55+ community, kid-related content isn’t likely to get shared.
- Wow Them with Your Words– Use your storytelling skills to create catchy and concise posts that promote an emotional response from your audience.
- Use Eye-Catching Visuals– We are all drawn to visual beauty. Keep in mind when creating shareable content that eye-catching imagery can help draw people in and encourage engagement.
- Use Different Content Forms– Videos, memes, images, words, and infographics, there are plenty of different ways to post your content.
- Maintain Consistent Posting– Keeping up with a posting schedule can help your brand grow followers. When you create content regularly, your audience can anticipate your next post and get excited about sharing it with others.
Why Having Shareable Content Matters
Word of mouth is a powerful tool for growing your business and the digital age is no different. Having shareable content on your social media platforms helps grow engagement by showing your posts to people you wouldn’t normally reach. Suddenly a post that was presented to your social media followers is being promoted and shared with a wider audience.
Utilize Analytics and Feedback
Tracking your social media analytics can help you change and adjust your approach to creating content. It’s important to experiment, modify, and adapt your technique as you learn about your audience. Big Rig Media can help you track metrics, measure your engagement, and evolve as new strategies appear.
Let’s Get Social with Shareable Content!
It doesn’t matter if you’re selling campsites or computers, private jets or pastries. Having shareable content on your social media is a great way to connect with your audience and promote engagement. A virtually free approach to getting your name out there, having people share your posts opens up your business to a wider net of potential clients. Social media is a powerful tool for improving your brand visibility, get social today with Big Rig Media!